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Meta explains how AI influences what we see on Facebook and Instagram


Nick Clegg against a blue background of Facebook logos.
Meta’s President of Global Affairs Nick Clegg (pictured) affirms the company’s commitment to transparency. | Kristen Radtke / The Verge

Meta has published a deep dive into the company’s social media algorithms in a bid to demystify how content is recommended for Instagram and Facebook users. In a blog post published on Thursday, Meta’s President of Global Affairs Nick Clegg said that the info dump on the AI systems behind its algorithms is part of the company’s “wider ethos of openness, transparency, and accountability,” and outlined what Facebook and Instagram users can do to better control what content they see on the platforms.

“With rapid advances taking place with powerful technologies like generative AI, it’s understandable that people are both excited by the possibilities and concerned about the risks,” Clegg said in the blog. “We believe that the best way to respond to those concerns is with openness.”

Most of the information is contained within 22 “system cards” that cover the Feed, Stories, Reels, and other ways that people discover and consume content on Meta’s social media platforms. Each of these cards provides detailed, yet approachable information about how the AI systems behind these features rank and recommend content. For example, the overview into Instagram Explore — a feature that shows users photo and reels content from accounts they don’t follow — explains the three-step process behind the automated AI recommendation engine.

  1. Gather Inventory: the system gathers public Instagram content like photos and reels that abides by the company’s quality and integrity rules.
  2. Leverage Signals: the AI system then considers how users have engaged with similar content or interests, also known as “input signals.”
  3. Rank Content: finally, the system then ranks the content from the previous step, pushing content that it predicts will be of greater interest to the user to a higher position within the Explore tab

The card says that Instagram users can influence this process by saving content (indicating that the system should show you similar stuff), or marking it as “not interested” to encourage the system to filter out similar content in the future. Users can also see reels and photos that haven’t been specifically selected for them by the algorithm by selecting “Not personalized” in the Explore filter. More information about Meta’s predictive AI models, the input signals used to direct them, and how frequently they’re used to rank content, is available via its Transparency Center.

Alongside the system cards, the blog post mentions a few other Instagram and Facebook features that can inform users why they’re seeing certain content, and how they can tailor their recommendations. Meta is expanding the “Why Am I Seeing This?” feature to Facebook Reels, Instagram Reels, and Instagram’s Explore tab in “the coming weeks.” This will allow users to click on an individual reel to find out how their previous activity may have influenced the system to show it to them. Instagram is also testing a new Reels feature that will allow users to mark recommended reels as “Interested” to see similar content in the future. The ability to mark content as “Not Interested” has been available since 2021.

Meta also announced that it will begin rolling out its Content Library and API, a new suite of tools for researchers, in the coming weeks, which will contain a bunch of public data from Instagram and Facebook. Data from this library can be searched, explored, and filtered, and researchers will be able to apply for access to these tools through approved partners, starting with the University of Michigan’s Inter-university Consortium for Political and Social Research. Meta claims these tools will provide “the most comprehensive access to publicly-available content across Facebook and Instagram of any research tool we have built to date” alongside helping the company to meet its data-sharing and transparency compliance obligations.

Those transparency obligations are potentially the largest factor driving Meta’s decision to better explain how it uses AI to shape the content we see and interact with. The explosive development of AI technology and its subsequent popularity in recent months has drawn attention from regulators around the world who have expressed concern about how these systems collect, manage, and use our personal data. Meta’s algorithms aren’t new, but the way it mismanaged user data during the Cambridge Analytica scandal is likely a motivational reminder to over communicate.

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How Children’s Online Sharing Can Put Their Privacy at Risk

Children often underestimate the risks of online sharing, potentially compromising their privacy. Personal details, like location or school, can lead to

Children often underestimate the risks of online sharing, which can compromise their privacy. When you post personal details like your location, school, or even pictures, you expose yourself to unwanted attention and potential cyberbullying. Every action online contributes to your digital footprint, making it easier for others to track your habits and routines. Once something is shared, it’s nearly impossible to erase. To protect your privacy, consider who your audience is and set clear boundaries on what to share. Understanding these risks is crucial, and exploring further can provide you with tools to navigate your digital environment safely.

Understanding Online Oversharing

Many parents may not realize how easily kids can overshare online.

Children often don’t recognize the potential risks associated with posting personal information. They might post their location, school name, or even pictures that reveal too much. This kind of sharing can lead to unwanted attention or even cyberbullying.

It’s essential to have open conversations about privacy and the importance of thinking before they click "share." Encourage your kids to ask themselves if they’d be comfortable sharing the same information with a stranger.

Setting boundaries around what’s acceptable to post can help them understand the implications of their digital actions.

The Digital Footprint Explained

Understanding your digital footprint is essential in today’s online world. Every time you share a photo, comment, or like a post, you leave traces of your online activity.

This digital footprint can reveal a lot about you, including your interests, habits, and even your location. It’s important to keep in mind that once you post something online, it can be challenging to remove it completely.

Think about the information you share before hitting "post." Consider using privacy settings on social media platforms to control who sees your content.

Regularly review your online presence, and be mindful of the details you share. By being aware of your digital footprint, you can better protect your privacy and make informed choices about your online sharing.

Privacy Risks Associated With Oversharing

Oversharing personal information online can lead to significant privacy risks. When you post too much about yourself, you expose sensitive details that can be exploited by others.

For instance, sharing your location or daily routine makes it easier for strangers to track you. Additionally, revealing personal information, like your school or favorite hangout spots, can attract unwanted attention or even cyberbullying.

It’s essential to keep in mind that once something’s online, it’s nearly impossible to remove it entirely. To protect your privacy, think before you share. Ask yourself if the information is necessary and who might see it.

Impact on Mental Health

The constant pressure to share online can take a toll on children’s mental health. When kids feel they must constantly curate their online presence, it can lead to anxiety and stress. They might worry about how many likes or comments their posts receive, creating a sense of inadequacy.

  • The fear of missing out (FOMO) can intensify feelings of loneliness.
  • Comparisons with peers can lead to low self-esteem.
  • Cyberbullying may exacerbate existing mental health issues.

Encouraging children to take breaks from social media can help alleviate some of these pressures.

It’s also essential to remind them that their worth isn’t determined by online validation.

Fostering open conversations about their online experiences can better support their mental well-being.

Parental Guidance and Monitoring

Traversing the digital landscape can be overwhelming for both children and parents, making effective parental guidance and monitoring essential.

Start by establishing open communication with your child about their online activities. Encourage them to share their experiences, and discuss the importance of privacy. Set clear rules regarding what they can share and with whom.

Use parental control tools to monitor their online presence without being intrusive. Regularly review their social media settings together, emphasizing the significance of keeping personal information private.

Teach them about the risks of oversharing and remind them that once something’s online, it can be difficult to erase. Your involvement can help create a safer online environment, allowing your child to investigate while protecting their privacy.

Frequently Asked Questions

What Are Common Platforms for Children’s Online Sharing?

You’ll find common platforms for kids’ online sharing include social media sites like Instagram and TikTok, gaming networks like Roblox, and messaging apps like Snapchat. Each offers unique ways for children to connect and share content.

How Can Children Be Educated About Privacy Risks?

Imagine a treasure chest filled with secrets; you can teach kids to protect it. Use engaging stories, interactive lessons, and real-life examples to help them understand privacy risks and the importance of safeguarding their personal information.

Are There Age Restrictions for Social Media Accounts?

Yes, most social media platforms have age restrictions, typically requiring users to be at least 13 years old. It’s important you check the specific guidelines of each platform to guarantee compliance and safety for young users.

What Tools Help Monitor Children’s Online Activity?

To monitor your child’s online activity, consider using parental control apps like Bark or Qustodio. These tools track usage, filter content, and send alerts, helping you guarantee their online experience remains safe and appropriate.

How Can Parents Start Conversations About Online Privacy?

Imagine discovering something alarming about your child’s online activity. To prevent that, start conversations by asking open-ended questions about their experiences online, sharing your own stories, and emphasizing the importance of privacy in today’s digital world.

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Finding Kid-Friendly Websites: A Simple Guide for Parents

Parents face a digital dilemma in safeguarding their children online, where risks like inappropriate content and cyberbullying lurk. Evaluating websites for

Finding safe, kid-friendly websites starts with understanding the potential online risks, like inappropriate content or cyberbullying. Evaluate sites based on content quality and age-appropriateness, ensuring they promote educational or entertaining material. Use resources like Common Sense Media for reviews and PBS Kids for engaging activities. Establish guidelines around acceptable online behavior and utilize parental controls to filter content. Regularly check your child’s browsing history to stay informed about their online interests. Additionally, encourage your kids to think critically about the information they find online. You’ll discover plenty of effective strategies to navigate the digital landscape safely.

Article Summary

Understanding Online Risks

The internet can feel like a vast playground, but it also comes with its share of hidden dangers. You mightn’t realize that while exploring, your child could encounter inappropriate content or cyberbullying.

It’s vital to understand that not every website is safe. Some platforms may expose young users to harmful interactions or misleading information.

Also, privacy is a significant concern; personal data can be collected without you knowing. Encourage your child to think critically about what they share online and who they interact with.

Setting clear rules about internet usage can also help. By being proactive and educating your child about these risks, you empower them to navigate the digital world more safely and enjoyably.

Criteria for Evaluating Safety

When evaluating a website’s safety, start by checking for clear indicators like age-appropriate content and user-friendly navigation. You want to verify that your child can investigate the site without stumbling upon anything inappropriate.

Here are some key criteria to take into account:

  1. Content Quality: Look for educational or entertaining material that aligns with your child’s age and interests.
  2. Privacy Policies: Check if the site has a clear privacy policy that explains how it handles personal information.
  3. Advertisements: Be cautious of sites overloaded with ads, especially those that might mislead children.
  4. User Reviews: Look for feedback from other parents or users to gauge the site’s overall reputation.

Finding safe and engaging online spaces for your kids can be a challenge, but several resources can help you make informed decisions.

Websites like Common Sense Media offer detailed reviews of apps, games, and websites, providing age ratings and content descriptions. Another great resource is the American Academy of Pediatrics, which shares guidelines on screen time and suitable online content.

You might also investigate PBS Kids, known for its educational games and videos tailored for children.

Consider utilizing parental control tools, like Norton Family or Qustodio, to filter content and track online activity.

Tips for Monitoring Activity

Monitoring your child’s online activity is essential for ensuring their safety and promoting healthy digital habits. Here are some practical tips to help you stay engaged:

  1. Set Clear Guidelines: Establish rules about which websites are acceptable and what online behavior is expected.
  2. Use Parental Controls: Take advantage of parental control tools available on most devices and browsers to filter inappropriate content.
  3. Check Browsing History Regularly: Periodically review your child’s browsing history to gain insight into their online interests and activities.
  4. Encourage Open Communication: Foster a relationship where your child feels comfortable discussing their online experiences, so they know they can come to you with concerns.

Encouraging Critical Thinking Skills

Encouraging your child to think critically about the information they encounter online is essential for their development and safety.

Start by discussing the importance of questioning what they read. Ask them to reflect on the author’s purpose and whether the information is credible. Engage in conversations about different viewpoints on a topic, helping them understand that not everything online is true.

Encourage them to look for evidence and reliable sources before forming opinions. You can also provide examples of misinformation and discuss how it can spread.

Frequently Asked Questions

What Age Group Is Each Kid-Friendly Website Designed For?

When exploring kid-friendly websites, you’ll find that each site targets specific age groups. Generally, younger kids enjoy colorful, interactive content, while older children prefer more complex material that encourages learning and critical thinking.

How Can I Teach My Child Internet Etiquette?

You can teach your child internet etiquette by discussing respectful communication, the importance of privacy, and recognizing online safety. Encourage them to think before posting and remind them that their digital footprint lasts forever.

Are There Any Kid-Friendly Websites Without Ads?

Yes, there are several kid-friendly websites without ads. You can investigate sites like National Geographic Kids, PBS Kids, and ABCmouse. They offer fun, educational content while ensuring a safe browsing experience for your child.

Can I Limit Screen Time on These Websites?

Think of a wise owl guarding the forest; you can certainly limit screen time on those websites! Set timers, use parental controls, or establish rules to guarantee your kids enjoy balanced digital experiences without going overboard.

How Do I Report Inappropriate Content on a Kid-Friendly Site?

To report inappropriate content on a kid-friendly site, look for a "Report" button or link, usually found near the content. Click it, follow the prompts, and provide details about the issue for a quicker response.

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Essential Tips for Keeping Kids Safe Online and Protecting Their Privacy

To safeguard children’s online privacy, it’s crucial to understand the risks they encounter, such as cyberbullying and exposure to online predators. Parents

Essential Tips for Keeping Kids Safe Online and Protecting Their Privacy

To keep kids safe online and protect their privacy, start by understanding the risks they face. Educate them about cyberbullying, online predators, and the importance of not sharing personal information. Set up privacy settings on social media to limit visibility, and encourage strong, unique passwords. Talk openly about their online experiences to build trust and monitor their activity without invading their space. Choose age-appropriate platforms that have strong privacy features and moderation. By fostering awareness and communication, you empower kids to navigate the digital world responsibly. There’s much more to investigate regarding safety and privacy strategies.

Article Summary

Understanding Online Risks

In terms of kids maneuvering the online world, many parents worry about the potential risks they might encounter. One major concern is cyberbullying, which can happen through social media or messaging apps.

It’s vital to stay aware of your child’s interactions online, as this can help you identify any troubling behavior. Additionally, there’s the risk of encountering inappropriate content. Kids may stumble upon harmful sites or videos that aren’t suitable for their age.

You should encourage open communication, so your child feels comfortable discussing anything they find unsettling. Finally, online predators are a significant threat, making it essential to teach your kids about sharing personal information.

Understanding these risks empowers you to take proactive steps to keep your child safe online.

Setting Up Privacy Settings

Before your child plunges into the online world, setting up privacy settings on their accounts is essential.

Start by reviewing the privacy options available on popular platforms. Most social networks allow you to limit who can see their posts, send messages, or follow them. Adjust these settings to guarantee only friends and family have access.

Don’t forget to disable location sharing, as this can reveal personal information. Encourage your child to use strong, unique passwords for each account and enable two-factor authentication whenever possible.

Regularly check and update these settings, especially after platform updates, as privacy policies can change.

Educating Kids on Responsible Sharing

Setting up privacy settings is just the first step in keeping kids safe online; educating them about responsible sharing is just as essential.

It’s important to guide them on what’s appropriate to share. Start by discussing these key points:

  1. Personal Information: Explain why they shouldn’t share details like their address, phone number, or school.
  2. Photos and Videos: Talk about the implications of sharing images and the need for consent from others.
  3. Location Sharing: Emphasize the risks of broadcasting their whereabouts in real-time.
  4. Think Before You Post: Encourage them to reflect on how their posts might affect themselves or others.

Monitoring Social Media Activity

Monitoring social media activity is essential for ensuring your child’s online safety. By keeping an eye on their interactions, you can identify any potential risks, such as cyberbullying or inappropriate content.

Start by discussing your concerns with your child, emphasizing the importance of transparency and trust. Use parental controls and privacy settings to help safeguard their accounts, but balance this with open communication.

Encourage them to share their online experiences with you regularly, making it easier for them to approach you if they encounter something troubling. Knowing whom they’re communicating with and what they’re sharing can significantly reduce risks.

Choosing Age-Appropriate Platforms

In terms of selecting age-appropriate platforms for your child, it’s essential to weigh their interests against safety features. Not all platforms are designed with kids in mind, so careful consideration is vital.

Here are some tips to guide your decision:

  1. Age Ratings: Check the platform’s age recommendations to guarantee it aligns with your child’s maturity level.
  2. Privacy Settings: Look for platforms with strong privacy controls that allow you to manage who can see your child’s information.
  3. Content Moderation: Choose platforms that actively moderate content to protect against inappropriate material.
  4. Parental Controls: Opt for platforms that offer robust parental controls, enabling you to monitor and restrict usage as necessary.

Frequently Asked Questions

How Can I Teach Kids About Online Scams Effectively?

Did you know that 70% of kids encounter online scams? To teach them effectively, use real examples, encourage questions, and role-play scenarios. This way, they’ll recognize red flags and stay alert while browsing.

What Should I Do if My Child Encounters Cyberbullying?

If your child encounters cyberbullying, encourage them to talk to you immediately. Help them document everything, block the bully, and report the behavior to the platform. Your support is essential in managing this tough situation.

Are There Specific Apps for Monitoring Online Activity?

Yes, there are several apps designed for monitoring online activity. You can use parental control apps like Qustodio, Norton Family, or Bark to track your child’s usage, ensuring a safer online experience for them.

How Often Should I Review My Child’s Online Privacy Settings?

You should review your child’s online privacy settings regularly, ideally every few months. Changes happen frequently, and staying updated guarantees their information remains secure. Don’t forget to discuss any new features or risks with them, too.

What Are the Signs That My Child Is Unsafe Online?

If your child seems secretive about their online activities, avoids discussing friends or websites, or shows sudden changes in mood, these could be signs they’re feeling unsafe. Trust your instincts and engage in open conversations.

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